Why ina.vibe

ina.vibe is more than a brand.

It is a movement towards a healthier, more sustainable, and fulfilling way of life, inspired by the purity of Australia and the personal journeys of its founders.

Values and Principles

Maggie and Natalie founded ina.vibe out of a shared commitment to sustainability, quality, and well-being. They believe in promoting a lifestyle that is kind to both the planet and its inhabitants.

Simplicity and Essentialism

ina.vibe promotes essentialism over commercialism, offering a curated selection of products that are genuinely beneficial and necessary, avoiding the overwhelming variety often seen in the market. This helps save time and energy in comparing and trying out different products, allowing individuals to focus on elevating their overall well-being.

Founder-Tested Products

Every product offered at ina.vibe is personally tested and used day-to-day by M&N, and their families and friends to ensure quality and effectiveness. 

Community Support

Beyond being a store, ina.vibe is a community that supports individuals in living a mindful and intentional life, choosing products and practices that enhance well-being and environmental stewardship.